In 2010, Edelman was asked to create a motion graphic video to honor Blackberry’s sponsorship of The Mashable Awards category, “Best Social Media Customer Service.” We were thrilled to be a part of adding a new category to The Mashies. This annual awards program is known for showcasing outstanding digital work in marketing, advertising and social. A perfect category to represent Blackberry’s strides to utilize innovative tools to launch and improve customer engagement strategies on the web.  Social media is giving companies a chance to reinvent their consumer connections, and this Mashies Awards category is honoring those that have hit it out of the park.


Client: Blackberry
Author: Nicole Belopotosky
Date: 11.17.2010