Microsoft shocked the world by releasing their first iPhone app, Tag Reader, in 2009. The launch of Microsofts new app allowed users to point your iPhone’s camera at a QR Code which then instantly returns information, without having to type long URLs.
QR Codes are encoded barcode images that resemble a square maze. These barcodes transfer a variety of data, for example:
- Hyperlink Directly to Websites
- Telephone numbers
- SMS/MMS message
- Email Address
- Contact entry to Events
- Calendar entry
The potential applications of QR codes for marketers was exciting. The Microsoft Tag Reader could be integrated into all ongoing marketing campaigns. Print ads with a QR Code can sync a smartphone to the brand’s web page — play a video, apply a coupon instantly and order on demand. The Tag Reader can drive social media engagement, sending fans to the brand’s Facebook Page for updates on product improvements, special events and promotions.