As the internal creative group within Edelman grew, the leadership team decided to branch out and become their own agency. “Ruth” provided fully integrated marketing solutions from sport/entertainment to branding and packaging. To flex their creative muscles and join the competitive creative network with a BANG, our team created an elaborate script based on word play that utilized the industry’s top illustrators and motion graphic designers. Ruth, named after Daniel Edelman’s wife, served as the agency’s inspiration and creative namesake.

Client: Ruth
Author: Nicole Belopotosky
Date: 06.14.11